Responsibilities
Team Introduction
Lemon8 is a lifestyle information community where users can post image and video contents. Lemon8 offers practical and attractive content from a wide variety of genres such as beauty, fashion, gourmet, travel, and living. Users can find a free, diverse, and life-size lifestyle that matches their interests, or a life longing that is one step ahead of them.
Responsibilities
1. Campaign Operations
Planned and executed initiatives to increase posts and engagement in categories such as recipes, gourmet, and travel, based on an understanding of the interests, lifestyles, and demographics of women in their 20s to 40s, leveraging data and trend analysis.
2. Creator Scouting and Management
Recruited and nurtured new creators; supported them in improving engagement through data-driven strategies.
3. Monetization Projects and Ad Asset Production Management
Collaborated with creators to produce promotional posts that met advertiser requirements and drove engagement.
Worked with creators to develop ad creatives aimed at generating app installs.
Qualifications
Minimum Qualifications
- Minimum 3 years of experience in social media operations, creator management, or digital marketing
- Strong awareness of content trends in Japan, with deep familiarity with major platforms and expertise in at least one of the following categories: recipes, gourmet, travel, or entertainment
- Business-level proficiency in Japanese or higher for both internal and external communications.
- Ability to think logically and execute improvements based on data-driven insights
- Deep understanding of the lifestyle and consumer behavior of Japanese women in their 20s to 40s
- Highly trend-sensitive with a strong interest in content and social media operations
Preferred Qualifications
- Business-level proficiency in Chinese or higher.
- Experience in marketing fields such as data analysis and user research.
- Strong content creation skills, with a proven track record of successfully managing social media accounts on any platform.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Job Information
About Lemon8
Lemon8 is a social media platform that offers lifestyle-focused content spanning fashion, beauty, travel and more. It brings together a community of lifestyle content enthusiasts, providing an inspiring place for them to discover fresh and diverse ideas and share authentic experiences.
Why Join ByteDanceInspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.