At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
As the eCommerce Manager, you will be responsible for our digital platforms. Reporting to the Managing Director, APAC, you will develop and execute a digital strategy, maintain and manage our DTC channel including product, content and merchandising.
Having a love of both the art and the science of digital marketing, you are passionate about customer data – because you recognize it to be the foundation of game-changing consumer experiences that create both brand love and sales. You have leadership experience and have the proven ability to drive revenue of a fast-growing company. You trust your gut. You are always open to a better way. You get things done – a lot of things – and you thrive in a fast-paced, ever-changing entrepreneurial environment.
Responsibilities:
Manage and implement digital strategies that align to YETI business objectives and maximize online sales and brand visibility
Manage all platform day-to-day operations and maintenance including products, content, and merchandising
Identify and resolve issues/bugs that may arise
Work with developer partners in applying retail UX best practice principles to drive conversion on the websites
Plan and implement digital marketing campaigns, including social media, email marketing and paid advertising to drive traffic and conversion
Responsible for all legal aspects of the website including cookie classification and tracking, T&Cs etc.
Collaborate with Marketing and contribute to a fully integrated digital marketing strategy including EDMS, Social, Paid Search, SEO and Content
Brief and manage the end-to-end delivery of digital graphic assets required for the websites and digital marketing campaigns.
Brief the digital agency on Paid Search and social marketing campaigns in line with promotional calendar, and work with our digital partners in the optimization of campaigns
Utilise web analysis to identify actionable improvements that can be made on the websites to further drive conversions and manage the changes through end to end
Enhance the online shopping experience by optimizing product listings, customer support, and feedback mechanisms
Work collaboratively with the Operations team to ensure accurate inventory and optimal stock levels across the channel
Regular reporting to key stakeholders on the performance of digital marketing campaigns and website performance
Keep up to date with industry trends and emerging technology to identify opportunities to grow the eCommerce channel and drive online sales performance
Manage and launch new product, campaign and landing pages
Drive revenue growth by leveraging effective merchandising, promotions and other digital strategies
Collaborate cross-functionally with departments to ensure content, copywriting and visuals are impactful
Qualifications and Attributes:
At least 8+ years’ experience in an eCommerce role within the retail industry or at an agency
At least 2+ years’ leadership experience
Sound experience using eCommerce platforms such as Shopify, Magento or similar
Strong understanding of Google Analytics
Experience using Email marketing platforms such as Klaviyo, Mailchimp, Braze, Emarsys or similar
Proven experience in digital marketing including SEO, Paid Search, Social and Affiliate marketing
Experience and understanding of onsite merchandising and how it can be used to drive sales is highly desirable
Highly developed written and verbal communication skills
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
If you require accommodation in order to apply for a job, please contact us at [email protected].
