The Partner Marketing Manager Japan will be responsible for developing and supporting marketing programs and activities focusing on partners.
This position works closely with the Global and Japanese Marketing team and aligns with Sales team to understand business goals and objectives and translate those goals into measurable to- and through-partner demand generation or recruitment activities. This individual will collaborate with Acronis Partner Account Managers to ensure that account-specific plans are in place and properly executed to drive pipeline.
This Partner Marketing Manager Japan will ensure that partners are fully engaged and are actively promoting Acronis solutions to generate end user demand. This will be accomplished by defining the right mix of marketing activities and executing the tactics needed to acquire new prospects and to move them through the sales cycle.
WHAT YOU'LL DO
- Own and manage marketing relationships with Acronis Partners. Participate in regular partner business reviews (QBRs, business planning sessions) online or in person.
- Develop, execute, track, and report account specific marketing plans to drive sales pipeline for Acronis within distributors, managed cloud and channel partners.
- Analyze market data, trends, and competitor behavior to optimize joint marketing plans to support partner GTM.
- Oversee and orchestrate to- and through-partner event planning and execution, responsible for all deliverables and event logistics.
- Work with the Acronis Global Partner team to ensure smooth and timely execution of all partner marketing campaigns and communication plans including the global partner programs, partner newsletters, partner events and promotions, partner recruitment and onboarding, and the management of the Japanese Partner Portal.
- Support the Acronis Academy team to train, equip and motivate partners to sell Acronis solutions.
- Support partners in the execution of demand generation programs (through partner marketing) including marketing events and digital programs (advertising, campaigns, SEM) for resellers and customers.
- Manage the budgeting process including proposal management, review, acceptance/rejection and proof of performance of marketing activities, ensuring investments are effectively utilized to drive demand generation activities with the highest ROI.
- Provide regular feedback to Global Marketing teams on marketing assets, content needs to maximize and accelerate partner growth.
- Monitor and evaluate the effectiveness and ROI of partner marketing programs and activities incl. partner recruitment and activation, partner originated pipeline, partner reach, frequency and yield.
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)
- Relevant higher education degree or long-term experience in marketing
- At least four years of experience in IT channel marketing and/or partner account management (e.g. budgeting, planning and program execution)
- Excellent negotiation skills to develop channel marketing opportunities with partners through joint marketing plans and co-funding
- Good understanding of how to penetrate into SMB and cloud service provider market
- Planning/project management with strong multi-tasking capabilities
- Action orientated, proactive, flexible, hardworking and full of energy
- Ability to perform job functions independently with limited supervision
- Excellent communication skills in Japanese and good verbal/written communications in English (required for internal communications).
WHO WE ARE
Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments and home users. Our all-in-one solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. We offer the most comprehensive security solution on the market for MSPs with our unique ability to meet the needs of diverse and distributed IT environments.
A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and more than 1800 employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 20,000 service providers to protect over 750,000 businesses.
Our corporate culture is focused on making a positive impact on the lives of each employee and the communities we serve. Mutual trust, respect and belief that we can contribute to the world everyday are the cornerstones of our team. Each member of our “A-Team” plays an instrumental role in driving the success of our innovative and expanding business. We seek individuals who excel in dynamic, global environments and have a never give up attitude, contributing to our collective growth and impact.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
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