Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Netflix aspires to provide great entertainment for people everywhere from the world's best creators across movies, TV series, documentaries, comedy and more. Our members have control over what they watch, when and where, all with no commercials. It's an amazing time to join the Netflix team as we continue to transform entertainment. If you are a talented public relations specialist with a passion for content and entertainment, keep reading!
About the Role
We are looking to hire a creative self-starter who loves entertainment, especially Japanese Content. You will have a deep understanding of how to develop strategic publicity campaigns, the ability to work well with anyone, anywhere, and be excited by creative single/multiple title storytelling, and innovative campaigns that spark impactful conversations about Japanese Content - from anime to live action.
Reporting to the Publicity team leader in Japan, the role requires the ability to build and maintain strong rapport with external stakeholders such as talent management companies, filmmakers, showrunners, IP holders (often publishers), production partners and such. It also requires the ability to become a strong cross functional partner to Content, Content Legal, Photo and Audiovisual Studio, Marketing, Awards, and other teams.
The work:
Identify titles that will drive the business in Japan
Set strategy & execute publicity campaigns for Japanese Content by working closely with cross-functional counterparts locally
Continue to build strong relationships with talent management companies and other key external stakeholders
Explore and continuously build strong relationships with key media outlets, journalists, and influencers
Run campaigns across earned media channels, including broadcast, print and online to maximize title promotion
Create cultural moments and high-impact campaigns, with an emphasis on trying new and innovative ways to promote titles
Formulate and manage a budget, and give visibility into the process successfully
Act as the point of contact of showrunner/filmmaker, production partners, and talent reps to discuss the publicity strategy for the title -- also working with requests and approvals for campaigns assets including photography, glam, interviews, BTS, clips, and other AV materials
Act as the informed captain to coordinate set visits, talent tours, virtual junkets, and any other interview opportunities
Develop useful and impactful press materials in support of the campaign for media use
Set and implement screening strategy
Manage publicity agencies
The candidate must:
Have at least 8 years of experience in PR/marketing within the entertainment industry and have a strong connection with Digital Media channels. Experience working with influencers is a plus
Understand Japan’s entertainment landscape and stakeholders (studios, production partners, talent reps, etc)
Love entertainment and be excited to deliver stories that showcase Japanese content to people all over the world
Have a strong network of relationships with showrunners and partners
Be an all-rounder with an ability to work cross-functionally and build relationships inside and outside the organization across different time zones
Be a self-starter who comes up with new approaches and is eager to try out new/innovative campaigns
Has a strong bias-to-action and can change course, be scrappy, and get things done on short timeframes
Fluency in Japanese is a must, business proficiency in English is an advantage
To succeed at Netflix, the candidate must also possess the following characteristics:
An independent thinker with the ability for innovation and new ideas, making the leap from information to insight
Effective communicator and writer (we love debates and memos)
Flourishes in a 'hands-on' role, adding value at different levels. Is strong in detail and highly organized.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
インクルージョンは当社が重視する価値観の一つであり、すべての候補者に対して有意義な面接体験を提供できるよう努めています。採用プロセス中に障害やその他の理由で配慮や調整が必要な場合は、採用担当者にご相談ください。
私たちは、多様性が強いチームを育む基盤であると考え、雇用主として機会平等を推進しています。多様性とインクルージョンを重視し、真摯な姿勢でその推進に取り組んでいます。人種、民族、宗教、肌の色、出身地、性別、性自認、性表現、性的指向、年齢、婚姻状況、軍歴、障害の有無に関わらず、一切の差別を行いません。
