Key job responsibilities
• Leverage Amazon’s proprietary data, tools, and third-party research to uncover actionable insights, develop expertise in proprietary metrics, and continuously improve how insights are analyzed and communicated to advertisers.
• Combine Amazon 1P insights with your expertise in advertising industry trends, technology, and customer business understanding, along with cultural insights, to guide C-suite marketing leaders through compelling narratives and regular in-person presentations that help shape and evolve brand strategy.
• Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to deliver customer success.
• Actively share POV on market and industry in T2T meeting and at industry events to educate our clients, build trust, and establish thought leadership.
• Turn customer success ideas into strategic initiatives by inventing critical solutions, driving significant improvements, establishing scalable processes, or deprecating outdated ones—based on direct engagement with internal and external customers to deliver success at scale.
• Collaborate cross-functionally, communicate effectively across multiple business functions.
• Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
• Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
• Demonstrate a passion for learning new skills and adopting new methodologies and tools.
Basic Qualifications
- Bachelor's degree
- Minimum of 10 years of demonstrated experience in data analytics with direct client interaction
- Minimum of 5 years of advertising experience with leading brands or agencies
- Excellent data-driven storytelling skills - you can create and deliver compelling narratives based insights that are easy to digest for marketers.
- Demonstrated ability to manage the lifecycle of strategic initiatives in ambiguous environments and navigate complex customer relationships to achieve growth objectives.
- Effectively communicate with diverse audiences, including senior leadership, by translating ideas into clear, actionable documentation. Influence stakeholders, foster constructive dialogue, and resolve conflicts to build alignment and drive consensus.
- Demonstrated expertise in advertising measurement, experimentation, marketing mix modeling, and consumer insights research.
- Complete understanding of the end-to-end process of marketing campaigns.
Preferred Qualifications
- MBA, Master's degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.- Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
- Fluency with analytical tools (Python, R, SAS, etc.).
- In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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