Company Description
The Brand Specialist – Advertising is responsible for leading and assisting the development of integrated marketing communication (IMC) with key focus to paid media strategy and planning for projects across brand marketing (Always-on Brand Advertisement, Occasion Marketing, New Product Launches, and Brand Events).
This job consists of 1) analyzing consumer & media data and translating into actionable implications.2) develop efficient and effective touchpoints strategy,3) effective management and lead of projects, including media quality control and performance tracking and 4) effective creative local adaptation. In order to bring IMC to life, this position will require cross-functional collaboration and influence, such as other marketing network, Off- & On-Premise team, Finance, HQ counterpart stakeholders, and also agency partners.
Job Description
INSIGHTS & ANALYSIS
Analysis of consumer insights and media habits, and translating it to actionable strategy and execution.
Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where Red Bull brand can further strengthen its brand equity towards consumer.
TOUCH POINT STRATEGY & PAID MEDIA PLANNING
Objective driven touchpoint and paid media planning, with efficiency and effectiveness, including bring to life the campaign concept/idea through appropriate consumer journey, identifying clear role for paid, earned, managed, and owned.
Proactive touchpoint and media ideation (online & offline) that creates deep engagement and/or create WOW brand moments for consumers.
PROJECT MANAGEMENT
Effective management of assigned projects, from business strategy & objective setting, agency briefing, project timeline management, to final execution.
Cross-functional collaboration with Red Bull Japan internal functions (Marketing functions, Off- & On-Premise team, Finance), headquarter counterparts, and also agency partners.
PAID MEDIA PERFORMANCE & QUALITY CONTROL INCLUDING COMMUNICATION PLATFORM MANAGEMENT
Dedicated effort to achieve & maximize paid media performance (esp. TV, OOH and Online Ad) against measurable objective, including post-execution review and implications for future projects.
Management of communication platforms e.g. LINE official account as a part of paid media planning.
CREATIVE ADAPTATION & PRODUCTION MANAGEMENT
Lead the local adaptation of HQ-developed creative to maximize relevance and effectiveness for Japanese consumers.
Qualifications
3-5 years of B to C marketing with direct experience of touchpoint planning, media campaign management and creative production under holistic integrated marketing communications planning, in advertising agency and/or brand marketing (client).
Business level Japanese and English – written and spoken.
*FMCG marketing experience plus
Additional Information
- 給与：経験とスキルにより決定
- ボーナス：年1回（個人のパフォーマンスにより決定）
- 勤務地：〒106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F
- 雇用形態：正社員
- 勤務体系：9:00～18:00（休憩1時間）※出社時はコアタイム：10:00～15:00のフレックスタイム
- 働き方：月40％まで在宅勤務可
- 時間外労働有無：有
- 試用期間：６ヶ月
福利厚生は以下の通り
- 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
- 総合福祉団体定期保険
- 医療保障保険
- 団体長期障害所得補償
- 有給休暇初年度20日入社後すぐに付与（年度の途中での入社の場合は、入社月により変動）
- ベネフィット・ワン
- 社員割引（レッドブル、アルファタウリのアパレル）
・Retirement program （Defined Contribution Plan, 6.5% of monthly base salary)
・Group life insurance
・Group medical insurance ・Long-term disability insurance (income security)
・Benefit one
・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)
・Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.