Campaign Excellence Manager (Japan)

Career Category

Job Description

Job Description

Globally, Amgen is evolving to align people, processes, and technologies to meet our customers where, when, and how they want to be met (Ominchannel). This role, on the Commercial Data and Analytics (CDnA) - Campaign Excellence team, directly supports the design of the desired customer experience. The Campaign Excellence Manager brings together cross-functional stakeholders to develop engaging customer experiences by integrating selected messages, formats and channels. 

Amgen provides a collaborative and creative culture in a company with a strong track record of innovation. Our culture encourages open dialogue and diverse views to land on the best solutions, and we help ensure our staff are equipped to excel today and tomorrow.

Key Responsibilities

Affiliate Level

• Co-design and drive execution of omnichannel campaigns using global framework
• Inspire next level design through application of best practices
• Partner with affiliate brand teams to convert brand strategy into execution
• Apply a “learning by doing” approach in growing affiliate omnichannel capability
• Based on affiliates’ unique situation, provide specific training on different aspects of omnichannel (e.g. campaign analytics)
• Reinforce global brand and channel guidelines adherence in campaign execution
• Ensure global content is accessible to brand teams
• Collaborate with Global Service Center to operationalize and execute campaigns
• Translate global technologies into tangible improvements in campaign design

Global Level

• Collect practical examples and gather experience as an Outside-US (O-US) campaign excellence team to elevate Amgen’s overall expertise in omnichannel
• Create global resource hub such as the O-US Sharepoint site and newsletter to grow affiliates’ omnichannel maturity
• Understand industry-leading practices in omnichannel capability
• Partner with Global Customer Capabilities (GCC)/CDnA team to introduce and reinforce capability building in the affiliates
• Connect with global brand leads to understand the brand guidance and global resource available for localization
• Collaborate with global platform leads in implementing new technologies into affiliates, and reinforce channel governance
• Provide business requirements and use cases for global team to create the next technology roadmap

Desired Skills

• Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.
• Experience facilitating conversations and driving decisions in cross-functional settings
• Strong consultative problem-solving skills
• Solid understanding of metadata and tagging methodologies for effective tracking of digital marketing campaigns 
• Solid understanding of Marketing Automation Platforms and proficiency in defining requirements to execute in automation platforms.  Direct experience with Salesforce Marketing Cloud
• Able to work without guidance, take full ownership of campaigns, deal proactively with queries, present solutions, and add value.
• Ability to effectively present ideas and document complex concepts and processes in both written and oral communication.
• Excellent interpersonal and organizational skills.
• Thrive in a fast-changing environment.

Qualifications

• 5+ years of techno-functional experience in Digital Marketing Operations, Email marketing, SFMC ecosystem, CMS, CRM, Analytics, and Agile.
• Demonstrated experience with Marketing Automation platforms (SFMC certification is a plus)  
• Good understanding of data flow and management.
• Experience working with Brand teams and Senior business stakeholders. Also, in working on highly complex projects which involve cross-channel integration, solution designing, implementation and support.
• Ability to design and consult on end to end journeys involving multiple channels
• Strong team player to proactively coordinate with different stakeholders from Amgen and Global Service Center.
• Ability to understand the big picture when it comes to related platforms and integrations.
• Ability to make data-driven decisions around digital marketing using reporting tools like Tableau.
• Use the latest best practice learning from the industry to help Customers ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data-driven insights.