Supervisor-Marketing

Job Summary

This position executes holistic on-property and digital marketing across paid, owned and earned channels including collaterals, websites, newsletters, social media, third party e-commerce channels and GDS.  Promote awareness of holistic brand image internally and externally, and establish a positive online presence for the hotel including all aspects of the business (rooms, events, restaurants & bars) by integrating outlet-specific and brand messaging in a compelling and valuable way.

On-property & Digital Marketing

• Overall accountability for content across cluster hotels’ websites and channels as per brand standards using corporate designed CMS and digital services 
• Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps, etc.) for promotional events, property tours, and conferences
• Manage marketing calendar, monthly and quarterly marketing reports
• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications
• Plan and execute cluster digital marketing campaigns based on hotels’ marketing calendar either with external agency and/or Marriott support
• Work on the e-newsletter distribution, including hotel managed and Marriott managed platforms
• Responsible for integration and implementation of tools & systems
• Work with other departments to plan and execute all necessary marketing initiatives aligned with marketing calendars of outlets including restaurants, bars and spa, in activation of all efforts and initiatives
• Provide support of hotels’ CRM strategy through active database management and effective e-mail campaign marketing
• Liaise with EDITION Brand Office on all required graphic design to ensure all marketing material is on brand and signed off
• Organize F&B and Events photoshoot and video shooting for marketing and social assets working with external contents creator.

Distribution Channels

• Build, audit, enhance and maintain all domestic and international OTA websites with up-to-date information and on-brand messaging by managing extranet
• Conduct production review, content management, offer strategies for domestic and international Online Travel Agencies
• Support Revenue team in leveraging Best Rate Guarantee across all channels supporting direct bookings to Marriott websites to drive result in better revenues and stronger guest loyalty
• Provide support in developing assets to drive all e-commerce channel (CRS, GDS, Tour Operators & 3rd Party Sites) performance against desired contribution targets under guidance from managers

Research & Analysis 

• Use of available tools to conduct regular research and analysis of cluster digital marketing performance: Marriott MDS, Google (AdWords, Analytics, Trends), Sprinklr, CISION, etc.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning
• Identify and research new technology (example: new social media sites, mobile applications and websites / web technologies)
• Keep abreast with news, updates, new trends in the Hospitality & Tourism industry to develop and optimize online marketing strategies

Social Media Management

• Work closely with external social media agency and provide necessary information and assets for efficient and effective social media planning and execution (Facebook, Instagram)
• Overview the monthly report and update statistics on performance spreadsheet to report to brand team
• Research new technology and industry best practices and implement where applicable

Distribution Channels

• Support Revenue team in leveraging Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.
• Provide support in developing assets to drive all e-commerce channel (CRS, GDS, Internet, Tour Operators & 3rd Party Sites) performance against desired contribution targets.
• Identify marketing opportunities with all Online Travel Agents.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience

Experience

• 2-3 years’ experience in Marketing, Distribution Marketing, Digital Marketing 
• Additional exposure in hotels, advertising agency, public relations, travel industry system connectivity, online travel agents, central reservation office background or combination of any above are highly desired related industries.

Required Skills and Abilities 

• Knowledge of local market
• Expertise in Google Analytics
• In-depth understanding of SEM 
• Strong IT literacy and adaptability to new systems
• Demonstrates expertise of online marketing as well as offline
• Creative, innovative and aware of new technology trends in digital marketing
• Proficiency in Excel, Word, PowerPoint, Adobe software skills 
• Strong written and verbal communication skills in English and Japanese
• Team player, excellent interpersonal skill and adaptability
• Ability to work independently on multiple projects and prioritize tasks effectively
• Attention to detail and accuracy
• Strong organizational skills
• Good customer service skills and ability to work well with others
• Fundamental project management skills

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.