Brand Ambassador, Scotch Single Malt Portfolio (Japan)

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Quote from Hiring Manager

ブラウンフォーマンでは、最高の体験を生み出す卓越したウイスキーを手掛けています。この度、日本の名高いスコッチシングルモルトポートフォリオ（グレンドロナック、ベンリアック、ザ・バルヴェニー、グレンフィディックなどの主要ブランドを含む）を牽引する、活気に満ちた知識豊富なブランドアンバサダーを募集します。ウイスキーに関する深い専門知識、魅力を伝える情熱、広範なネットワーク、そしてプレミアムシングルモルト文化への強い思いをお持ちの方、ぜひ私たちのチームにご参加ください。

At Brown-Forman, we craft exceptional whiskies that elevate experiences. We're searching for a dynamic and knowledgeable Brand Ambassador to champion our prestigious Scotch Single Malt Portfolio in Japan. This includes iconic brands like GlenDronach, Benriach, The Balvenie, and Glenfiddich. If you're a whisky expert with a flair for education, an extensive network, and a passion for premium single malt culture, we invite you to join our team.

What You Can Expect

As our Scotch Single Malt Brand Ambassador, you'll embody these iconic whiskies, driving brand equity and consumer engagement through your expertise and unforgettable experiences.

• Be the Portfolio Authority: Serve as the definitive expert on GlenDronach, Benriach, The Balvenie, and Glenfiddich. You'll share in-depth knowledge of each brand's unique history, production techniques, and relevant category trends with trade partners, distributors, media, consumers, and our sales team.
• Design & Deliver Education: Implement and manage best-in-class, distinct, and proprietary brand education platforms and tools, with a particular focus on these premium Scotch single malts.
• Lead Advocacy & Activation:
  • Spearhead all local advocacy activities for our Scotch Single Malt portfolio, including activations for prestigious events, brand sponsorships, trade shows, and whisky-focused events.
  • Lead the Bar Swapping and Guest Shift program across Japan, cultivating strong relationships within the on-premise community.
  • Build and maintain relationships with top-tier trade representatives, communities, and organizations to boost the mental and physical visibility of our Scotch Single Malt portfolio.
• Cultivate Brand Love: Leverage deep market insights to forge memorable, long-term connections between our brands and discerning customers and consumers.
• Engage & Educate: Conduct comprehensive training for B-F internal teams, distributor/trade staff, and consumers. Lead masterclasses and participate in bar/trade shows, reinforcing the specialness and authenticity of our Scotch Single Malts through captivating storytelling to increase brand consideration.
• Innovate Drink Strategy: Partner with the Brand Team on drink strategy development, including crafting new cocktail developments and proposing innovative drink formats relevant to single malts.
• Support Commercial Growth: Provide hands-on commercial and sales support for activations in key cities and outlets, which may include attending sales negotiations with the B-FJ Sales Team.
• Generate Insights: Collect crucial market insights, trends, and competitor activity to inform the development of impactful trade and marketing plans.
• Drive Digital Presence: Develop monthly social media content aligned with brand priorities, current activities, and drink strategies for our Scotch Single Malt portfolio.
• Craft Brand Tools: Create compelling brand presentations, cocktail recipes/cards, and Point-of-Sale (POSM) materials.
• Ensure Smooth Operations: Manage daily administrative tasks, including sample shipments and reporting.

What You Bring to the Table:

You're a highly collaborative, self-motivated individual with a genuine passion for the world of premium single malt whisky and a proven ability to connect with diverse audiences.

• Experience: A minimum of 3+ years of professional experience in a related field, with a strong background in hospitality, marketing, or brand advocacy.
• Industry Network: A robust, established network within the Japanese hospitality and spirits industry.
• Deep Whisky Knowledge: Exceptional, technical knowledge of the global single malt whisky world, encompassing production methods, regions, and trends.
• Language Fluency: Fluent in Japanese (both written and verbal) and Business-level English.
• Market Insight: Strong understanding of the Japanese alcohol market and its dynamic bartending industry.
• Relationship Building: Proven ability to build and maintain strong, influential relationships.
• Passion for Culture: Keen interest and passion for the On-Trade, single malt whisky, and cocktail culture.
• Proactive & Owner-Minded: Possesses a strong sense of ownership and pride, with the ability to proactively propose ideas and strategic plans.
• Communication & Presentation Skills: Excellent ability to communicate complex information clearly and deliver compelling, engaging presentations.
• Team Player & Self-Starter: A highly collaborative team player who is also self-directed and self-driven.
• Training Acumen: Proven ability to train and educate diverse audiences effectively.
• Bartending Experience: Practical experience working as a bartender.
• Compliance & Values: Unwavering commitment to compliance, Corporate Social Responsibility (CSR), and a deep understanding and embodiment of Brown-Forman's company values in all interactions.
• Warm & Welcoming Style: A naturally warm, approachable, and engaging demeanor.

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