企業概要
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
求人内容
Summary of Job Description:
Brand Manager for Marketing team.
Major Responsibilities:
- Develop, implement and manage best-in-class marketing programs to ensure successful market share growth and product sales increase for short-term and long-term.
- Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders to develop and implement our strategy
- Identify new opportunities and ways to better meet customers’ needs for short-term and long term
- Develop marketing strategy with various stakeholders (in English and Japanese)
- Support senior brand manager for product portfolios and product life cycle plans
- Manage to the promotional budget with the senior brand manager
- Work collaboratively with other functions (medical, sales and other marketing team etc.) within the company to facilitate implementation of commercial and medical programs for the products
- Communicate brand strategy to sales force clearly for flawless implementation
- Participate in global and IntercontinentalJapan Asia Pacific regional conferences and congresses.
資格
Qualifications
List required and preferred qualifications (up to 10). Include education, skills and experience.
- Bachelor’s degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)
- Preferred:
• Marketing track record of success within FMCG, Media and/or Digital/IT industry
• Sales track record of success within biotech/pharmaceutical or any other industry
Key Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
その他の情報
アッヴィは、機会均等を重視する雇用主であり、誠実な企業活動、革新の推進、人々の生活への貢献、そして地域社会への貢献に努めています。雇用機会均等に向けて、障がいを持つ方々も積極的に支援しています。
