Manager, Account Based Marketing

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

• Work together with country/regional/global marketing leadership to develop a field marketing plan that supports sales objectives and grows the customer base.
• Research, recommend and drive targeted marketing plans that bring together corporate programs, opportunities and activities. This role will need to establish a close and efficient two-way communication with sales leadership, marketing leadership, corporate and vertical marketing and the field sales teams.
• Work cross-functionally to oversee the timely execution of the field marketing plan.
• Ensure all activities achieve standards, adhere to current messaging and remain within
• guidelines.
• Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
• Engage with Inside Sales to track lead follow- up, qualification and conversion to ensure there is alignment between the field marketing activity and lead follow-up.
• Work on marketing plan and activities for products within the competitive arena
• Work with our teams on strategy to support advanced analysis, value propositions, and supporting collateral that describe the unique benefits of ServiceNow
• Coordinate product launches including messaging and positioning, internal communications, and field/event marketing
• Work with global marketing team for reviewing, modifying, creating, and managing the marketing assets in responsible area.
• Work together with the Global ABM CoE, being that strong support arm on planning and execution of marketing activities
• Support 1:1, 1: few, and broader-based ABM marketing initiatives to meet pipeline requirements of varied account segments as required
• Work together with the Global ABM CoE, being that strong support arm on planning and execution of marketing activities
• Speaking engagement at marketing seminars/webinars/3rd party events.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
• 8+ years field marketing experience in a comparable industry. (SaaS or IT industry is preferred.)
• 1+ years ABM experience is a plus and Experience in both 1:1 and 1:few (cluster) ABM programs
• 2+ years executive/hospitality marketing experience is a plus
• Proven ability to develop and execute marketing plans that meet specified ROI, sales and campaign objectives.
• Strong budget management and project tracking capabilities.
• Proven ability to work in a demanding, fast paced, high growth environment under tight deadlines.
• The ability to manage multiple programs at one time and support a diverse sales organization.
• Strong presentation, writing and communication skills required.
• Creative problem solver and resourceful in meeting marketing program goals to grow market share.
• Ability to think strategically and articulate strategic initiatives.
• Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate.
• Strong knowledge use of BI tool, Marketing Automation Tool, CRM tools, Microsoft Dynamics, etc
• Excellent coordination, networking & communication skills
• The ability to create ideas for how our products can make our customers and partners more successful
• Business application skills/experiences are preferred
• Creative messaging skills based on value and benefits
• Passion about our products and the possibilities of shaping the future of how people work
• Able to manage multiple stakeholders and dependencies with excellent communication and influencing skills
• Strong in Japanese and English communication skills (verbal and written)
• Ability to be flexible and adapt to changing situations and environments
• Good teamworking skills
• Highly driven self-starter that thrives in a dynamic environment

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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