Senior Marketing Manager Japan & Korea

Position objective and summary 

In this role you will be responsible for managing and implementing marketing campaigns and initiatives across the entire funnel, from awareness to conversion and more. You will help drive commercial impact by advancing our market presence in Japan and Korea, engaging prospects, building strong client and partner relationships, and equipping our origination teams with knowledge, resources and tailored content to close deals effectively.

• While reporting to the Head of Marketing L&H Re, you will collaborate with the 3 BUs Marketing Heads to ensure alignment and integration of the Japan & Korea activities with the overall global marketing strategies.
• You will support the Japan & Korea Market Heads, ensure alignment across the 3 BUs and build strong relationships with the respective leadership as well as client facing teams to develop and execute local marketing plans.
• In collaboration with our Marketing Services Hub, you will oversee the production and activation of all Japanese & Korean marketing campaigns, events, promotional materials, client research and sales enablement activities with the marketing services team as well as other relevant teams (e.g. sales excellence, client research and insights).
• You will also report marketing results to senior leadership to continuously inform the marketing planning cycle and optimise campaign delivery.

Main tasks / activities / responsibilities

• Planning: Proactively work with local market heads to develop and execute the local marketing strategy and activities ensuring alignment and consolidation with global plans.
• Targeting: Works together with the global marketing team and local marketing services hub to define local customer segments, profiles and messaging.
• Campaign activation: Design, manage and execute the Japan & Korea marketing and sales enablement activities, including selecting the appropriate channel mix and coordinating with various internal and external stakeholders. Ensuring culture sensitives and local nuances are considered.
• Stakeholder management: Work effectively with the UK & Ireland leadership teams and engage with local client UW-ing teams, claims, sales and other XFTs to support the local marketing efforts across the 3 BUs.
• Sales enablement and client research initiatives: Consult with Japan & Korea leadership teams to identify sales enablement needs and support implementation of global sales excellence or research initiatives locally. This will include ensuring the origination teams are provided with the right materials, tools and resources to convert leads and close deals effectively.
• PR/media: Collaborate closely with the media relations team to ensure consistency in messaging and to amplify coverage for campaigns and effectively position our leaders and solutions in the marketplace. Mine for local stories with business teams and coordinating the content creation and promotional plan for Japan & Korea.
• Budgeting and reporting: Responsible for managing the local marketing budget and actively responding to global requests for performance and impact reports and showcasing reports to the local leadership team.

About You

Essential

• Experience: 10+ years in marketing and communication roles, preferably in managerial capacity.
• Skills:
• Strong communicator with excellent written and verbal communication abilities.
• Outstanding ability to convey complex ideas clearly and effectively.
• Proven project management and organizational skills.

• Industry Knowledge: Familiarity with (re)insurance sector preferred.
• Education: Bachelor's degree in Marketing, Management, Communications, or a related field.
• Language: Fluent in Japanese and English, written and oral.

Nice to Have

• Creativity: Ability to develop innovative marketing ideas.
• Networking: Ability to build and maintain relationships with key industry influencers, networks and event organisers.
• Adaptability: Ability to work effectively in a fast-paced, matrixed, dynamic environment.
• Language: Korean language skill is a plus

About Swiss Re

Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. We cover both Property & Casualty and Life & Health. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world.

Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.

If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience.