What You'll Do
- Develop and optimize Japan marketing strategies, aiming to enhance brand metrics and foster sustained growth. This will involve leveraging both internal data resources and insights from external marketing intelligence partners
- Lead the Consumer Marketing team in collaborating with internal (Content, Media, Partnership, Growth, Music, Podcast, Global Marketing) and external partners for impactful, Japan local campaigns
- Manage external agencies (creative, media, production, marketing intelligence) from kickoff to execution, ensuring excellence and brand alignment
- Build campaign strategies and briefs by leading development of business briefs, campaign briefs, learning agendas, and oversee end-to-end campaign delivery
- Coordinate campaign retrospectives by analyzing performance, extracting insights for future initiatives
- Manage strategic marketing priorities, budgets, and timelines for campaigns and projects
- Work closely with global marketing teams to adapt and localize global strategy/creative assets for Japan
- Ensure brand consistency by maintaining Spotify’s brand story across all communications and campaigns using tools and guidelines
- Stay informed about industry trends, competitor activity, and cultural insights, sharing insights proactively
Who You Are
- A lover of music and/or audio content; passionate about digital and cultural trends
- A self-starter and self-motivator, able to work autonomously in an unstructured, fast-paced environment
- Minimum of 7 years of experience in consumer marketing, brand management, or creative agency roles, and specific experience managing external creative, social, and media agency relationships in Japan
- End-to-end experience in the full marketing lifecycle—including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics
- Excellent project management, organizational, and communication skills (in both Japanese and English)
- Proven ability to convert high-level business and marketing strategy into effective, locally relevant marketing execution across channels
- Analytical approach, comfortable working with data and extracting actionable insights
- Experienced in collaborating with and leading cross-functional, cross-regional teams, and skilled at driving consensus without direct authority
- Curious, proactive problem solver who gets things done with a positive attitude
- Knowledge of both traditional and digital advertising, with a strong professional network in media, marketing, and brand advertising
- Thorough understanding of the competitive digital landscape, as well as mobile and social platforms and their impact on popular culture
Where You'll Be
- This role is based in Tokyo
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.