Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
We are seeking a highly motivated and experienced Senior Marketing Specialist to lead and execute strategic marketing initiatives. This role is ideal for an independent, hands-on marketer with a strong background in the IT or technology sector. You will play a key role in driving brand awareness, lead generation, and market positioning for our products and services.
Key Responsibilities:
- Develop and implement integrated marketing strategies aligned with business goals
- Lead content creation, digital campaigns, and product marketing initiatives
- Collaborate with cross-functional teams including sales, product, and design
- Analyze market trends and customer insights to refine messaging and positioning
- Manage external vendors and agencies as needed
- Track and report on campaign performance and ROI
- Support event planning, webinars, and industry conferences
- Ensure brand consistency across all channels and materials
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Minimum 5–7 years of marketing experience, preferably in the IT or tech industry
- Proven ability to work independently and drive projects from concept to execution
- Strong understanding of digital marketing tools and platforms (e.g., SEO, SEM, CRM, analytics)
- Excellent communication, writing, and presentation skills
- Experience with B2B marketing is a plus
- Fluent in [Insert Language Requirements, e.g., Japanese and English]
Preferred Skills:
- Familiarity with SaaS, cloud services, or enterprise IT solutions
- Experience in lead nurturing and marketing automation
- Creative mindset with strong analytical skills
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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