Description
Company Introduction
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Role Overview
A Marketing Operations Specialist is responsible for managing and optimizing marketing processes, and data to improve marketing efficiency and effectiveness. The operations specialist ensures marketing campaigns run smoothly by overseeing marketing operation tools, analytics, lead management, and overall marketing workflow.
Key Responsibilities
• Manage and optimize in-house marketing platforms.
• Monitor marketing campaigns and creatives with QA process
• Develop and maintain marketing workflows, ensuring efficient lead nurturing and pipeline
management.
• Collaborate with marketers to align operations setting.
• Support the implementation and management of online marketing tools (email, app push, text
message)
• Create reports and dashboards to provide the marketing team with the results.
• Assist with budget tracking, forecasting, and resource allocation for marketing initiatives.
• Identify and implement process improvements to enhance marketing efficiency.
Required Qualifications
• Proven experience in IT platforms, e-commerce, Online service or a similar one
• Experience with marketing and operations tools.
• Knowledge of online marketing (CRM, Performance Marketing, Partnership)
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent problem-solving and process optimization skills.
Coupang Business-Internal User Only
Preferred Qualifications
• Move with Urgency and Think Systematically.
• Excellent communication and collaboration skills.
• Working knowledge of SQL or data visualization tools for advanced reporting.
• Bachelor’s degree in marketing, business administration, statistics, or a related field
