Key job responsibilities
- Lead the marketing strategy and go-to-market plans for Prime Video sports across all channels (e.g. TVCM, Digital, Social, etc) working in close collaboration with Creative teams, agencies and marketing platforms in region.
- Present marketing strategy and share ongoing performance updates with senior leadership.
- Analyze consumer insights of sports fans, understand competitor landscape and become the subject matter expert for sports marketing in Prime Video Japan.
- Establish and manage launch timelines, including ensuring appropriate processes, procedures, forms and tracking are established with internal and external stakeholders, to maintain scheduled campaign delivery.
- Work with internal Creative teams, external partners, and property licensors to develop creative assets.
- Manage marketing operation including social posting operations, owned marketing assets delivery, and view page launch setup.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Proven project management and time management skills with the ability to operate successfully in a rapidly changing, ambiguous, and fast paced environment
- Experience anticipating and effectively mitigating problems
- Speak, write, and read fluently in Japanese and English
Preferred Qualifications
- Experience in Sports, TV, or other Media & Entertainment industries- Experience in developing and executing large scale ATL marketing campaigns, including TVCM
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