We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Japan Marketing Manager. Our team is the first to meet, inspire and engage prospecting SMBs. We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders. Our ultimate goal as a team is to empower new businesses and agencies to successfully start TikTok advertising and grow their business through TikTok's diverse advertising products. The Japan Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on e-Commerce pipeline building. As the Marketing Manager, you strategist, build, successfully execute and continuously iterate on the regional and Japan go-to-market strategies. This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently.
1. Develop multi-channel, scalable activation strategy and go-to-market plan to grow the pipeline for small medium businesses in Japan, driving product adoption, pipeline and revenue growth in collaboration with internal and external stakeholders.
2. Design, oversee and execute marketing campaign solutions working in close collaboration with cross functional partners incl. Sales, Marketing Solutions, Growth, Product, Vendor, TikTok Shop and external partners, to drive demand for TikTok for Business advertising solutions.
3. Build or adapt compelling program narratives, content and marketing assets to address unique market needs, including by leveraging market insights to inform content needs, and owning the communication of content strategies and timelines to cross functional partners and stakeholders
4. Create and lead full-funnel seasonal and evergreen campaigns (both online and offline), to a variety of audiences (leads, existing advertisers, agencies), including developing and executing events that align with business objectives and drive business goals
5. Develop and execute marketing strategies across various digital platforms.
6. Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled to other campaigns, and/or across other APAC regions
7. Oversee the execution of campaign and content strategies through the management of third party vendors / agencies.
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