OVERVIEW:
Guidepoint’s growing Marketing team is responsible for building and expanding the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes marketing plans that generate leads, nurture existing clients, and raise overall brand awareness within our 3 main audiences; Clients, Advisors, and Employees.
The Digital Marketing Specialist coordinates with the global Marketing team on the marketing and communications strategy, media/public relations initiatives, and branding and sales efforts for our offices in Asia-Pacific.
What You’ll Do:
- Develop a marketing, communications and PR strategy to grow brand awareness and boost our business in offices across the APAC region.
- Coordinate with the global Marketing and Design teams to plan and execute integrated programs including content marketing, thought leadership development, lead generation, and digital and social media.
- Create and market press releases to key media outlets and/or websites relevant to our client base.
- Support in the organization of engaging client events.
- Develop targeted email campaigns in coordination with the Client Service teams.
- Further develop existing marketing material and client presentations.
What You Have:
- Bachelor's degree
- At least 2 years of B2B marketing experience in Japan, preferably with professional services and IT/ SaaS
- Understanding of the Japanese B2B digital marketing ecosystem
- Proven experience in creating marketing and sales content that resonates with target audiences as well as knowledge and experience in the execution of creative marketing, including direct mail, email marketing, and full-scale campaigns
- A desire to work in a fast-paced, entrepreneurial environment—willing to build up this broad-ranged function and contribute to the continued success of Guidepoint in the region
- A consultative approach with a strategic vision and sense for innovative marketing solutions
- Must have both solid writing & interpersonal skills; aptitude for numbers
- Experience with marketing software like email or content management programs for example Adobe Creative Cloud, Salesforce, and Pardot desired
- Excellent written and verbal communication skills in Japanese and English
What We Offer:
- Hybrid work environment, 2 days work from home
- International exposure
- Generous paid annual leave
- Casual and entrepreneurial work environment
- Social and team-building events
- Central office location in Marunouchi, located near Otemachi and Tokyo stations
About Guidepoint:
Guidepoint is a leading research enablement platform designed to advance understanding and empower our client’s decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,500 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.
At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.
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