Job Description:
Department Overview
Since its establishment in 1997, Rakuten Ichiba has been a leading force in the e-commerce industry as one of the largest online marketplaces in Japan, driven by its mission to "empower people and society through innovation."
The Rakuten Ichiba Marketing Department utilizes various shopping campaigns and digital advertising strategies to conduct marketing activities that enable more consumers to enjoy convenient and fun shopping experiences at great value.
The Customer Marketing Division consists of four groups and is responsible for all aspects of expanding and growing the customer base, from strategies for acquiring new customers to loyalty and ecosystem strategies.
The Ecosystem Marketing Group is responsible for fostering customer growth by leveraging the Rakuten Ecosystem. It handles the entire process, from strategy and planning to execution, of mutual customer acquisition between Rakuten Ichiba and other Rakuten services such as Rakuten Mobile and Rakuten Card.
*Mutual customer acquisition refers to promoting the use of Rakuten Ichiba among users of other Rakuten services, and promoting the use of other Rakuten services among Rakuten Ichiba users.
Position:
Why We Hire
Our Ecosystem Marketing Group is responsible for strengthening customer relationships and fostering loyalty by providing convenience and value through synergies between Rakuten Ichiba and the various services that make up the Rakuten Group's ecosystem.
With over 70 businesses and group services, there is significant potential for collaboration. We are actively seeking individuals with an entrepreneurial spirit who can help us forge new alliances together.
Position Details
Main areas of activity
Formulating and executing mutual customer acquisition strategies/tactics with over 70 businesses and group services.
*Specific initiatives include:
- Creating value through mutual usage of other services (e.g., the "5 and 0 Day" campaign for Rakuten Card users).
- Promoting Rakuten Ichiba usage by leveraging the channel characteristics of other services (e.g., Rakuten Ichiba promotions through the Rakuten Mobile Link App).
- Promoting the usage of other services by leveraging the customer base of other services (e.g., Rakuten Bank promotions targeting "5 and 0 Day" users).
- Service management, operation, and improvement of "SPU (Super Point Up Program)" as a mutual customer acquisition platform.
Workflow
1. Initial Stage: Combining vast amounts of Rakuten Ichiba purchase data/customer data with the usage data of other services to derive marketing challenges and strategic hypotheses
2. Planning Stage: Refining new ideas that no one has ever done before, and major improvements to core initiatives, through repeated discussions with stakeholders and decision-makers
3. Implementation Stage: Obtaining planning approval and budget approval, securing organization and development resources, and moving the project forward according to the schedule
Regardless of the size of the project, we expect you to refine your skills through this series of steps for any project you are assigned.
Work Environment
Individuals with the following experience and backgrounds thrive in our group (examples)
<Mid-Career Hires>
- Business Consultant at a foreign-affiliated consulting firm
- Strategy Consultant at an accounting consulting firm
<Internal Transfers from within Rakuten>
- PM for a base station expansion project at Rakuten Mobile
- Genre Strategy Manager at ECC
- Pay Implementation Sales Consultant at Rakuten Pay
Mandatory Qualifications:
- Minimum of 3 years of professional experience
- Experience in one or more of the following areas:
1. Project management experience (regardless of size or domain)
2. Customer marketing experience at a business company, advertising agency, consulting firm, or similar organization
Desired Qualifications:
- Data analysis and statistical skills
- Experience in planning-related tasks
- KPI/budget management experience
- Organizational management experience
Others Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
Proof of eligibility is required by the timing of the offer letter.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.
#business #marketing #PR #commerce #RakutenIchiba
