Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
The vision of LinkedIn’s Marketing Solutions (LMS) business is to create economic growth for every organization worldwide by helping marketers reach, engage and convert their audiences at scale.
Through sponsored content in the feed (video, lead-generation forms, connected TV, carousel ads), personalized messages to your LinkedIn inbox (InMail), LinkedIn Events/Live and many other innovative formats, LinkedIn is transforming B2B (Business 2 Business) and high-consideration B2C (Business 2 Customer) marketing.
As a Senior Account Director, you will drive growth by developing and executing a sales strategy to strengthen our customer base in APAC. Leveraging your extensive digital sales experience, you'll provide data-driven marketing strategies, acting as a trusted advisor to high-potential clients. You will build high-level relationships, optimize advertising growth, and generate business plans. This role requires a client-centric, solutions-driven, and proactive self-starter eager to make our clients successful in their LinkedIn Marketing Solutions journey.
At LinkedIn, our approach to flexible work is centered on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Responsibilities:
- Build trusted advisor relationships with senior stakeholders and CXOs in customer businesses and media agencies via phone, emails, events, and social selling to secure media budgets.
- Reach and exceed sales quotas while contributing to overall vertical and team goals.
- Understand clients' business challenges, competitive environments, and success metrics to create effective campaign strategies.
- Craft sales narratives covering digital marketing, content marketing, branding, and lead generation to help clients achieve their objectives.
- Execute sales plans, provide forecasts, manage pipelines, balance leads, maintain CRM hygiene, ensure customer engagement, and demonstrate systems proficiency.
- Evangelize LinkedIn through attendance and speaking engagements at customer events.
- Lead as a disciplined business manager, mapping out success for a portfolio of clients.
- Deliver a consultative sales approach for each client to meet their marketing objectives.
- Lead with insights through client research, industry-specific information, and trends.
Qualifications
Basic Qualifications:
- 10+ years of experience in digital advertising across either sales, marketing, consulting, or media
- 5+ years digital media sales experience growing customers
- Business communication fluency both in Japanese and English for written and verbal to work with regional and global team
- Experience dealing with CMO / Media Director when closing deals
Preferred Qualifications:
- Experience selling media in Japan market
- Demonstrated success in excelling within a target-driven environment, adept at managing CRM for the sales process
- Ability to drive results and build relationships across multiple client levels.
- Success in target-driven environments, strong SEA media network, and consultative selling skills.
- Experience managing and prioritizing large portfolios of customer advertising budgets and campaigns.
- Demonstrated ability to negotiate and close deals through consultative selling.
- Skilled data-driven storyteller, leveraging insights to drive client action and investment.
- Proactive approach for value management and co-creations of holistic solutions with our teams, partners and customers.
Suggested Skills:
- Digital Media Selling
- Negotiation
- Communication
- Business Forecasting
- Strategic Thinking
Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
