Senior Specialist, eCommerce (Rest of Asia)

Role & Responsibilities:

The job entails execution of the operations of the Rest of Asia e-commerce business working collaboratively with relevant teams to ensure E-Commerce platforms, Business Operations and Marketing efforts are coordinated.

Key Result Areas:

• Drive Rest of Asia e-commerce platform optimization with focus in Japan. Support business team to drive sales and margins through channel enhancements, operations optimization, data and insights.
• Lead, develop and implement the online experience action plans, working with stakeholders across functions to secure resources and competence to implement enhancements
• Be the channel expert in implementation to drive acquisition, engagement, and revenue with brand partners.
• Manage key performance measurements such as increasing visitors, improving conversion rates, capturing larger average order sizes.
• Work closely with internal and external stakeholders to bring ideas to life on digital channels.
• Be local expert for Japan to share market best practices and bring market local perspectives to regional discussions.
• Drive data into insights, to enhance marketing relevancy and operational efficiency with brand stakeholders
• Participate in other VF digital projects to drive revenue in market
• Lead OneVF discussions with external vendors and platforms

Provide direct support to higher level in the execution of ecom business.

• Partner with brands to develop and execute strong promotions and marketing promotions to gain new consumers and to incentivize more purchase from existing consumers.
• Continuously identify opportunities and make recommendations to improve marketplace effectiveness by applying local insights into data in order to support sales, profitability and conversion rates.
• Help to secure the sales performance in line with targets.

Analytics & Market Insights

• Provide actionable insights to brand to drive channel revenue
• Identify and lead local platform initiatives base on market practice
• Provide regular market updates for broader education of AHQ

Digital Marketing/SEO/CRM

• Partner with brands to drive spend and operation efficiency with Digital Marketing and SEO
• Manage digital projects deployment roadmap and provide locally relevant recommendations to drive consumer retention and acquisition strategy
• Drive content strategy on digital channels

Work closely with related team for daily operation

• DT: project management and channel capabilities
• Finance/Accounting: Assist payment check / apply V-buy to process invoice payment/ execute monthly accrual
• Procurement/legal: contracts handling
• BI/SAP: Data handling and reporting

Competency Requirements :

Behavioral Competencies

• Organizational skills, information monitoring and analytical ability.
• Build good communication and partnership with external/internal stakeholders
• Demonstrates self-confidence, energy and enthusiasm under multi-task handling environment.
• Ability to solve problems efficiently, think creatively, and satisfy Internet speed-to-market requirements.
• Able to build strategic work relationships, collaboration with internal and external partners. Engaged and committed team-mate; able to successfully operate in areas of uncertainty and ambiguity;
• Result-driven, Innovative thinking and customer-focused. self-starter and quick learner with continuous information monitoring.
• Maintaining effectiveness when experiencing major changes in work responsibilities or environment. adjusting effectively to work within new work structures, processes, requirements, or cultures.
• Using economic, financial, market, and industry data to understand and improve business results
• Using one’s understanding of key market drivers to create and seize business opportunities, expand into new markets, and launch innovative products and services.

Functional Competencies

• Understand end to end E-Commerce operation process
• Deliver E-Commerce revenue and profit by driving traffic, improving conversion, increasing larger average order size and maintaining margin performance
• Passion for Technology trends, E-commerce, Omni-channel trends and digital innovations
• Strong analytical, problem solving and project management skills
• Ability to facilitate change, especially at start-up phase and in translating initiatives into actions

Experience

Minimum Relevant Experience:  

• Minimum relevant experience 5-8 years in a medium or large sized apparel company
• Experience in retail industry is necessary, working at apparel or footwear brand is a plus.
• Experience producing strategic E Commerce roadmaps, assessments, project management and planning