Strategic Analytics & Insights Leader (SA&I)

Job Description

Our obsession in helping our clients grow through a comprehensive understanding of consumer behaviors leveraging on the ongoing innovation in technology, data and insights is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

• You will be at the forefront of driving our Japan Strategic Analytics and Insights business unit into a next-generation insights business focusing on how we leverage innovative solutions; world-class consulting and expertise; and cutting-edge analytics and tech.
• You will be working with Japan manufacturers, retailers and service providers to implement our ‘Full View’ strategy.
• You will work across brands, analytics, consumers, customer experiences and shopper research to provide a 360° view of the consumers with a focus on analytics and insights that will show clients their future paths to growth, instead of looking in the rear-view mirror.

Responsibilities

As the Commercial leader of Japan Strategic Analytics & Insights (SA&I) team, you will be the driving force in leading our team to promote, develop, grow and deliver our research consulting business and laying the foundations for future business growth. We will arm you with the best in market capabilities as well as access to our full range of research and analytics solutions. Whilst quantitative and qualitative research are a major part of our tool kit, we have the opportunity to better leverage our diverse data assets from across our local and global FMCG and non-FMCG businesses.

• Leading a team of SA&I experts of Japan market with a strategic vision to steer the business direction and team
• Own overall Local Cluster revenue target/quota and cost, driving long term profitable growth for given specialty Product.
• Craft local client engagement plans alongside Solution Sales and Account Developments.
• Be involved in proposal development and E2E sales process in partnership with Solution Sales, Sales Enablement and Customer Success.
• Execute Go to Market plan, contributing with sales enablement, product marketing, global SMEs and training teams in the creation of: Sales Play, Sales campaign calendar & content, Commercial Decks, Proposal Decks, Demo Scripts, training plans, pitch perfect certifications, etc.
• Execute framework to regularly generate client case studies to support product positioning and awareness.
• Clearly and convincingly articulate Cluster offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Cluster Sales Framework to each Region linked to use cases relevant to specific target buyer personas
• Lead or support relevant T2T client meetings (local level)
• Execute sales strategy for Cluster in partnership with product marketing and regional sales leaders, including awareness generation, thought leadership and ongoing engagement leveraging SalesLoft tool, client webinar / events, participation in key associations and other activities.

Qualifications

• 15+ years of experience in research and analytics with working consumer insights knowledge
• An experienced and professional leader who is willing to roll up your sleeves with a fun and energetic team
• Experience with growing the commercial and consulting performance of an agency business or similar; experience with integrations and transformations required
• Excellent communication skills and highly effective executive management skills are a given
• Self-motivated, positive, adaptable and proactive and you’re able to instill a similar culture across your teams
• Strong commercial acumen and business development skills suited to the consultative sales environment prevalent in the market research industry
• Highly adaptive and flexible to adjust and react quickly to market conditions
• Experienced in constantly improving client and team engagement
• Proactivity / Creativity to generate incremental business opportunities
• E2E Business owner mindset

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion