Culture and Trends Manager, YouTube Marketing (Japanese, English)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of marketing experience, including tracking trends or curating content related to internet video, pop culture, music, or technology for an editorial brand or platform.
• Experience with data analysis and research.
• Experience working cross-functionally with various stakeholders and
  teams.
• Ability to communicate in Japanese and English fluently to support client relationship management in this region.

Preferred qualifications:

• Experience working in breaking news environments, editorial platforms or social media companies, with a remit to track and identify memes, songs, and trends.
• Ability to build collaborative partnerships with partners and
  cross-functional teams.
• Ability to work on multiple projects simultaneously in a dynamic and evolving context.
• Excellent written and verbal communication skills, including professional public speaking experience.
• Passion for web video/YouTube ecosystem and digital culture and
  knowledge of the web content landscape in Japan.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Manage local programming efforts, reviewing videos and channels while taking into account policies and considerations. Assess and make decisions about the appropriateness of different content for Japanese audiences, providing expert guidance on cultural sensitivities.
• Serve as an in-house expert on YouTube videos, creators, and fandom in Japan. Track the latest memes, songs, and trends for both long-form and short-form video on a daily basis through deep research.
• Conduct analysis of trends data to identify patterns and cultural insights to drive program strategies and support marketing and communication initiatives with data-driven recommendations.
• Create trends based narratives for tentpole YouTube moments in Japan and represent YouTube occasionally as a spokesperson on emerging trends for internal and external audiences.
• Contribute to the global development of resources and tools to improve trend identification and analysis.