Fender Musical Instruments Corporation is a world famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are looking for a Marketing Manager (Specialty brands) to join our Marketing team at our Tokyo, Japan office. This position is responsible for the formulation and implementation of the Marketing strategy for Specialty Brands; reporting to Marketing Director, he/she will work closely with Sales team to develop the distribution strategy, and with Artist Marketing team to lead the artist relations for Specialty Brands.
Position: Marketing Manager (Specialty brands)
Essential Functions:
- Develop effective Marketing strategy for each of the Specialty Brands by clarifying respective competitive set, market share, product portfolio and pricing
- Accountable for driving all investments and execution across core touchpoints including Advertising, PR and Digital/Social Media
- Coordinate with Sales team to develop effective distribution strategy, including promotions and events for dealers
- Lead Artist Marketing for Specialty brands in coordination with Artist team: build artist seeding strategy, drive product seeding, build artist contents and partnerships
- Laise closely with US Specialty brands Marketing team for new products strategy and assets
- Monitor and control A&P expenses to ensure effective brands development
- Execute other duties assigned
Business Knowledge, Skill Requirements, and Desired Attributes:
- Experience with large ERP system required, use of SAP preferred
- Knowledge of US and Japan GAAP/IFRS
- Hyperion knowledge a plus
- Excellent interpersonal, organizational, and management skills
- Ability to work individually and as a team to accomplish Company priorities and goals
- Strong analytical skills and the ability to identify and resolve issues
- Japanese language as native level (writing, reading and speaking)
- Good verbal and written communication skills in English
Business Knowledge, Skill Requirements, and Desired Attributes:
- Proven Marketing Strategy and Communication experience
- Experiences working for advertising, events, promotions, with timelines and budgets
- Experiences working in digital communication
- Project management skills
- Certain knowledge of Japanese music community
- Comfortable working within an International organization and able to influence for positive outcomes
Language:
- Fluent English in speaking & writing as this role requires English communication and English presentation preparation
Education and/or Certifications and/or Training:
- Preferred: Bachelor’s Degree in Business, Marketing or related field
Minimum Professional Experience:
5-7+ years’ of experience in a marketing focused role with a large portion in a leadership/supervisory capacity
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com.
