Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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About the Team
It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.About the Role
The role of Senior Field Marketing Manager, Japan, is key to the success of Workday in Japan. This senior position in Japan will be responsible for driving various field marketing strategy and execution, lead/demand generation campaigns in Japan and will report to the Director of Marketing, Japan. The ideal candidate will gain a deep understanding of our market trends, customer needs/pains and personas, and will manage the implementation of local unique campaigns and localize global and regional campaigns relevantly.
This role will combine strategic planning with hands-on program creation and is a perfect opportunity for a talented demand generation expert who is looking to grow. Key responsibilities will be ensuring the alignment and delivery of our global campaigns, the development of our regional campaigns, plus a level of regional execution. The role will include weaving together multiple marketing disciplines that speak to the needs of our buyers and are brand consistent.
About You
Basic Qualifications:
- Develop strategy and execution plan for demand/lead generation campaigns.
- Nurture quality leads to MQL stage and build trust with the sales development (SD) team
- Coordination of various external/internal teams working on the campaigns including broader marketing activities: events, seminars, external community engagement, c-level engagement, ABM (Account Based Marketing), partner marketing activities by both digital and offline marketing channels.
- Development and monitoring of project plans and schedules.
- Flexibly manage, change and adapt marketing plans depending on market and company needs.
- Working with relevant teams for campaign set up/monitoring in various marketing systems and tools including Salesforce.com and Marketo.
- Analyze the effectiveness of campaigns, providing recommendations for optimization, long tail strategies and future enhancements
- Communication of key campaigns and assets to internal constituents including product marketing, sales teams, and third parties.
- Manage external agencies and marketing budget.
Other Qualifications:
Analytical, creative and results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.
At least 8 years B2B Marketing or relevant experience within the enterprise market.
Experience in marketing enterprise applications is strongly preferred.
Good track record in building, driving and executing strategy in Japan.
Bachelor’s degree in business, marketing or related field.
Attention to detail and hands-on.
Exceptional written and verbal communications skills (English & Japanese).
Must be an enthusiastic, well-organized self-starter, able to use initiative and adapt to change.
Strong organization and communication skill.
Experience working within a SaaS company is highly desirable.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
