Company Description
The On Premise Senior Marketing Manager (OPSMM) is a national role focused on enhancing Red Bull's brand image, market share, and consumption in the On Premise environment. They collaborate with internal and external stakeholders, drive activations with teams like Musketeers and Key Account Managers, train the On Premise team on marketing tools, and ensure product visibility at sales points. The OPSMM also contributes to the annual business plan by identifying insights for new strategies and activities.
Job Description
Living the Red Bull Culture and Company Values
- Create “kindred spirits”. Act as a role model. Grow the team members.
- Have a "can-do" attitude. Talk about opportunities instead of challenges.
- Always be an active ambassador for the Red Bull brand and product.
Mastering On Premise Marketing Management
- Responsible for executing and adapting the international marketing guidelines according to the market needs.
- Drive share of mind with industry stakeholders including venue staff, bar supplier sales, decision makers, owners, and influencers.
- Be fully responsible for the creation, coordination, and approval of tailor-made installations.
- Support Musketeers, Key Account managers, and Distribution Managers to implement tools and concepts.
Upleveling Industry Marketing
- Manage industry marketing programs and consumer marketing initiatives to grow Red Bull consumption, industry endorsement, and brand image.
- Create and deliver memorable Red Bull experiences that drive word of mouth within On Premise industry communities and generate more love and passion towards Red Bull with them.
- Support Musketeers, Key Account Mangers, and Distribution Managers on always upleveling HI5 execution in the market.
- Develop activation tools to drive distribution and accelerate consumption in different POS segments. Be fully responsible for the creation, coordination and approval of tailor-made installations.
Data Analysis & Market Research
- Data base management, reporting optimization, Insights generation.
- Maximize utility of sales data including Bar Supplier depletion data and their distribution progress data to enable On Premise managers to make fast & effective decisions.
- Continuously monitor market trends and competitor activities while conducting active research for new business opportunities.
- Search for further opportunities to off-set money by offering added value to trade customers.
Art of Musketeering
- Master the Art of Musketeering, understand On Premise marketing tools and guidelines, and regularly update materials and knowledge for the team.
- Support Musketeers, Key Account Managers, and Distribution Managers on trainings and continuously coach them to secure a high level of understanding and knowledge of how to implement it into the market.
- Work with event managers and Musketeers to execute marketing and POS activations at Red Bull events and festivals.
Qualifications
Fluent Japanese, Business level English (Reading, writing & speaking)
5+ years marketing in a commercial environment.
Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.
Strong analytical skills (analyze consumer, sales, and customer data) and planning, prioritization, and organizational ability.
People leadership and management experience preferred.
Additional Information
- 給与：経験とスキルにより決定
- ボーナス：年1回（個人のパフォーマンスにより決定）
- 勤務地：〒106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F
- 雇用形態：正社員
- 勤務体系：9:00～18:00（休憩1時間）※出社時はコアタイム：10:00～15:00のフレックスタイム
- 働き方：月40％まで在宅勤務可
- 時間外労働有無：有
- 試用期間：６ヶ月
福利厚生は以下の通り
- 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
- 総合福祉団体定期保険
- 医療保障保険
- 団体長期障害所得補償
- 有給休暇初年度20日入社後すぐに付与（年度の途中での入社の場合は、入社月により変動）
- ベネフィット・ワン
- 社員割引（レッドブル、アルファタウリのアパレル）
・Retirement program （Defined Contribution Plan, 6.5% of monthly base salary)
・Group life insurance
・Group medical insurance ・Long-term disability insurance (income security)
・Benefit one
・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)
・Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.
